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Mint Velvet will launch its latest outlet at Braintree Village on July 9, bringing its signature "relaxed glamour" to Essex shoppers
The 1,894 sq ft store, located next to Polo Ralph Lauren, will offer the brand’s signature collections, including clothing, footwear, and accessories, all at up to 60 per cent off the RRP.
Josef O’Sullivan, centre director at Braintree Village, said: "We’re always looking to enhance our retail mix with brands that genuinely resonate with our guests, so welcoming a highly requested, contemporary brand like Mint Velvet to our centre is a significant milestone for us.
The store is due to open July 9 (Image: UMPF)
"We look forward to welcoming guests when Mint Velvet opens this July."
Founded in 2009, the brand is renowned for its concept of relaxed glamour – a contemporary, feminine style that interprets the latest trends into versatile, flattering shapes.
The arrival of Mint Velvet follows the recent opening of a shared store for Whistles, Hobbs, and Phase Eight in May.
The 2,366 sq ft space unites the three heritage womenswear brands under one roof.
Other recent additions to Braintree Village include jewellery brand Lovisa, which offers a free in-store piercing service with the…